How We Helped Under Armour Increase Their Email Marketing Click-Through Rate by 65%
Under Armour, a leading sports apparel company, was struggling with low engagement rates from their email marketing campaigns despite having a large subscriber base. They approached Tip Top Media for assistance in improving their email marketing performance. Our team conducted a thorough analysis of their existing campaigns, identified areas for improvement, and implemented a new strategy to boost engagement. This included redesigning email templates, creating personalized content, conducting A/B testing, and providing regular reporting and analytics to track campaign success. The results were impressive, with Under Armour experiencing a 65% increase in email marketing click-through rate, improved engagement and conversions, and increased customer satisfaction.
Email marketing campaign analysis and optimization
Project Overview
Under Armour is a well-known sports apparel company with a large email subscriber base. Despite their sizable audience, they were struggling to achieve their desired engagement rates through their email marketing campaigns. They approached Tip Top Media for assistance in improving their email marketing performance. Our team conducted a thorough analysis of their existing email campaigns to identify areas for improvement and implemented a new strategy to boost engagement.
Execution
Our team at Tip Top Media executed the following strategies to improve Under Armour's email marketing campaigns:
- Analyzing the existing email campaigns: We first analyzed Under Armour's email campaigns to identify their strengths and weaknesses.
- Redesigned email templates: Based on our analysis, we redesigned Under Armour's email templates to make them more visually appealing and optimized for mobile devices. We also made the email copy more concise and impactful.
- Personalized content: Using customer data, we created personalized content that was relevant to the recipient's interests and preferences. This included product recommendations based on previous purchases, personalized subject lines, and customized calls-to-action.
- A/B testing: We conducted A/B testing on various email elements, including subject lines, calls-to-action, and imagery. This allowed us to determine which email elements resonated best with Under Armour's target audience.
- Reporting and analytics: We provided Under Armour with regular reporting and analytics to track campaign success and identify areas for improvement. This helped us refine our approach over time and optimize their email campaigns for better performance.
Results
Our email marketing campaign for Under Armour yielded impressive results, including:
- A 65% increase in email marketing click-through rate.
- Improved engagement and conversions among their email subscribers.
- Increased customer satisfaction due to personalized content and improved design.
- Higher revenue generated from email campaigns.
In summary, our redesign and optimization of Under Armour's email marketing campaigns resulted in significant improvements in engagement and conversions. By using personalized content, A/B testing, and analytics, we were able to create more effective email campaigns that resonated with Under Armour's target audience.
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