From Obscurity to the Spotlight: How One Spirits Brand Leveraged Design and PPC Campaigns to Drive Growth
This case study examines how strategic package design and targeted PPC campaigns helped a spirits brand increase sales and drive growth. By conducting extensive market research, the brand was able to identify key customer demographics and tailor their packaging design to appeal to those audiences. Additionally, targeted PPC campaigns were launched to increase visibility and drive traffic to the brand's website. Through these efforts, the brand was able to achieve significant increases in sales and brand awareness, demonstrating the power of strategic design and digital marketing for driving business success.
Growth Marketing, Search Engine Optimization
Package Design & PPC Campaigns
Project Overview
The spirits brand approached Tip Top Media with a desire to increase their sales and brand awareness. The brand had experienced slow growth and was struggling to gain traction in the crowded spirits market. Tip Top Media began the project by conducting extensive market research to identify the target audience and their preferences. Based on this research, Tip Top Media developed a new package design that appealed to the target audience and reflected the brand's unique identity. In addition, Tip Top Media launched a targeted PPC campaign that ran for six months, with ongoing optimization to ensure maximum return on ad spend.
- Conducted extensive market research to identify target audience and their preferences
- Developed a new package design that appealed to the target audience and reflected the brand's unique identity
- Launched a targeted PPC campaign that ran for six months
Execution
After conducting extensive market research to identify the target audience and their preferences, Tip Top Media developed a new package design that appealed to the target audience and reflected the brand's unique identity. In addition, Tip Top Media launched a targeted PPC campaign that ran for six months, with ongoing optimization to ensure maximum return on ad spend. The PPC campaign involved keyword research, ad creation, and ongoing optimization to ensure maximum ROI.
- Conducted extensive market research to identify target audience and their preferences
- Developed a new package design that appealed to the target audience and reflected the brand's unique identity
- Launched a targeted PPC campaign that ran for six months
- Conducted ongoing optimization of the PPC campaign to ensure maximum return on ad spend
Results
The results of the project were impressive. The new package design was well received by the target audience and contributed to a 650% increase in sales during the first quarter after the redesign. In addition, the targeted PPC campaign achieved a 13:1 return on ad spend, exceeding the client's expectations and driving significant traffic to the brand's website. The combined efforts of the package design and PPC campaign management helped to increase the brand's visibility and boost their sales, leading to the brand being acquired by a larger spirits company just six months after beginning work with Tip Top Media. This success demonstrated the power of strategic design and digital marketing in driving business growth and success.
- The new package design was well received by the target audience and contributed to a 650% increase in sales during the first quarter after the redesign.
- The targeted PPC campaign resulted in a 13:1 return on ad spend (ROAS), exceeding the client's expectations and driving significant traffic to the brand's website.
- The combined efforts of the package design and PPC campaign management helped to increase the brand's visibility and boost their sales, leading to the brand being acquired by a larger spirits company just six months after beginning work with Tip Top Media.
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"At SKYY Vodka, we were impressed by Tip Top Media's ability to seamlessly integrate with our existing team and understand our unique brand vision. Their expertise in brand identity helped us to refine our messaging and develop a cohesive brand strategy that resonated with our audience. The Tip Top Media team was responsive, collaborative, and always willing to go the extra mile to ensure that our needs were met. Their creative vision and attention to detail were second to none, and we couldn't be happier with the results. We highly recommend Tip Top Media to any brand looking for top-notch support in developing their brand identity."
"Tip Top Media's expertise in content creation exceeded our expectations at Oral-B. They produced compelling content that effectively communicated the benefits of our products to our customers. Their attention to detail and understanding of our brand voice made the process seamless. We highly recommend Tip Top Media for exceptional content creation services."
"Tip Top Media provided exceptional assistance to The New York Times' existing team in the redesign of our website and email marketing efforts. Their fresh perspective and valuable insights helped us to create a more engaging and user-friendly website. Their team was highly communicative, professional, and responsive throughout the process. We highly recommend Tip Top Media for top-notch web development and design services."
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